Athlete Representation
01

Athlete Representation

Strategic athlete management focused on visibility, positioning, and opportunity creation. We build around the full athlete — not just the sport — to ensure every partnership and campaign moves their brand forward long-term.

Brand Partnerships — New Balance x Nyota
02

Brand Partnerships

Campaign sourcing, negotiation, creative alignment, and execution. We connect athletes with the right brands to create storytelling that feels authentic, generates reach, and delivers measurable results for everyone involved.

Experiential Marketing — Small Foundation activation
03

Experiential
Marketing (XM)

Community-first experiential campaigns blending sport, culture, wellness, and entertainment. From athlete-led pop-ups to large-scale activations, we create real-world moments that translate into lasting brand equity.

Social Media and Content Strategy — Sierra x Motus
04

Social Media &
Content Strategy

Building athlete platforms that attract audiences, partnerships, and visibility. We develop content strategies that position each athlete as a cultural voice — not just a player — across social media and digital channels.

Foundations and Business Launches — Small Foundation
05

Foundations &
Business Launches

Helping athletes build foundations, businesses, clinics, camps, and long-term ventures. Whether it's the Small Foundation or Forward XV, we support athletes in creating lasting impact beyond the game.

Event Production — SCX activation
06

Event Production

Full-service event execution for activations, launches, athlete appearances, and community experiences. We handle logistics, production, and creative direction so every event shows up the way it should.

Common Questions

Frequently Asked
Questions.

What services does SCX Talent & Media offer?

SCX Talent & Media offers six core services: athlete representation, brand partnerships, experiential marketing, social media and content strategy, foundations and business launches, and event production. Each service is built around the full athlete, not just their sport.

How do athletes work with SCX Talent & Media?

Athletes connect with SCX through the Work With Us page. From there, SCX builds a customized strategy covering brand positioning, partnership sourcing, content direction, and long-term platform development.

Can brands work directly with SCX to plan activations?

Yes. Brands can work directly with SCX Talent & Media to design and execute experiential campaigns, athlete partnerships, and community-driven activations. Submit an inquiry through the Work With Us form to start the conversation.

What types of brands does SCX partner with?

SCX partners with brands across sport, wellness, hospitality, lifestyle, fashion, and consumer goods. Current partners include Chipotle Canada, New Balance, Peace Collective, Skechers, and 1 Hotel.

Where is SCX Talent & Media based?

SCX Talent & Media is based in Toronto, Canada, and works with athletes and brands nationally and internationally.

Let's Build

Ready to Start
a Conversation?

Work With Us